Every business depends upon key factors and these days it is the marketing of the business. This era is belong to marketing where you may find various ways of marketing. Marketing is for every business but every business does not need the same marketing. So, every business requires different types of marketing which depends upon the business needs. A cleaning services provider company who specialized in cleaning of mattress also need marketing but to whom? Basically, they market their business to the home users because these users uses mattresses. And how to do marketing? A company should see which type of marketing they need. These companies basically need direct marketing. SMS marketing can do the marketing e.g. in SMS company say it provides mattress cleaning in Dubai at affordable and in less time or it provides carpet cleaning services in Dubai. This SMS marketing can cover effectively all the people of the city with low budget. It is wrong one for those who do marketing of the same services by TV commercial because it does not cover directly all the people of the city and it is very expensive as compared to the SMS marketing.
Another example is that those companies who are in the business of Jewelry the SMS marketing is not for them because people need to see the pics of the jewelry and that is not possible by sending mobile phone SMS. So, it requires pics and videos that can makes the difference. These types of business needs can be fulfilled by doing Whatsapp and e-mail marketing because in these types of marketing you may send pictures of jewelry, small videos of jewelry, business banners and lot more thing also.
Some companies do marketing campaign on TV commercials, newspapers, magazines and radio. These days, they are not effective enough for various businesses. So, companies do digital marketing which can be the mixture of different marketing like SMS marketing, Whatapp marketing, Facebook marketing, Youtube marketing etc. These are called the social media marketing. There are many companies in the market who provide digital marketing solutions for your business. You may hire them and get maximum benefits of the marketing.
The above examples and elaborations will make you understand that you have to select the right marketing methods for your business that can enhance the sales and profitability of your business.